Print Marketing

Print Marketing


A lot of people can put some text and pictures together in a box to make up a print advertisement. However, crafting a print ad is much more than that.


The Importance of Using Expert Graphic Designers


First there is the simple step of making sure everything looks good. The most frequent mistakes we have seen with entry level graphic designers are text overlapping other text. Having the wrong pictures with the item is another common mistake. For those outsourcing their design work, overseas errors in translation are a frequent issue. Often when working with new graphic designers we see that they are eager to prove themselves and they focus on speed of ad creation to show how quickly they can get the job done. This is potentially unprofessional and could hurt your reputation.


Another misstep is not focusing on the right things. Knowing what to emphasize is a skill. Frequently beginners see getting text on the ad as the end game. Entry level native English speaking graphic designers often don’t know enough about the English language to properly apply the art of emphasizing the important things for your customers or they unknowingly emphasize the wrong things. With overseas designers often they don’t understand the English language well enough to know what is important and will often put emphasis on the fine print.


In contrast, experienced professional graphic designers understand the business side of advertising. These professionals know that the designing of a print ad is normally just a fraction of the cost of having your ad inserted into a newspaper. They understand the value of a brand. They know that this graphical work is a representation of your business. These designers are aware that any errors that go out to potential clients can make your business look unprofessional and hurt your reputation. Experienced designers understand that this isn’t some kind of race to get the work done as quickly as possible. Experts understand the importance of using a system of error checking procedures and will work with a team that has an eye for attention to details so that these errors can be avoided.


Why Should You Let Us Help You with Your Print Marketing?


We understand that a print ad is not a “Make Work” project. It is about bringing to your organization what is profitable to your business. Our business mindset means that we understand why businesses go through the time, effort, and cost of running an ad in the first place.


With over a million dollars’ worth of print advertising designed and experience with some of the biggest print publications in Southwestern Ontario including the London Free Press, Our London/London Community News, The Londoner, Scene Magazine, Fanshawe College Interrobang, Western Gazette, and more we can help design your ad so that it stands out and attracts the attention of your potential customers. Tim and his team are native English speakers. They have a system to check for the most frequent mistakes.


Tim understands that your ad will be in a busy newspaper. It will be facing off against articles, headlines, and other ads for readers attention. The Hodges’ team knows that rarely do readers get these publications for the ads.


Tim’s experts understand the power of an attention grabbing headline, how this can cut through clutter and make readers take notice of your business. Tim’s team knows the power of combining those headlines with smaller font long sales copy. They know how this dynamic duo can advance the sales cycle for your prospects (allowing your sales team to spend more time closing sales and less time pleading with customers to buy.)


Tim D. Hodges’ posters and flyers have also received rave reviews. See how these posters feature attention getting headlines. They are made with the specific goal of getting the attention of potential clients. Tim understands once you have that attention, interested clients are more than willing to read smaller text or see your business for more details.


Testimonials

“Thanks to a poster Tim made for me I was able to get five new clients in one week”
Bill Birnie – William J. Birnie Superlative Services – December 22nd, 2009

“After we posted a flyer Tim created in the London Public Library System, we were overwhelmed with the record number of guests (18) who attended our next Toastmasters meeting.”
Tom Dampsy, President 2008, Forest City Toastmasters

Get powerful print design working for you now! Contact me today at Tim@TimDHodges.ca or 519-657-3995.

Some of My Previous Works

Print Marketing - Sample 1
Print Marketing - Sample 2
Print Marketing - Sample 3

Let’s get growing your business with better print marketing now!

Contact Tim today

Tim@TimDHodges.ca – (519) 657-3995
55 Dunsmoor Road, London, Ontario, Canada

    Contact Tim Today

    Digital Marketing and SEO London Ontario